After holding leading roles in the communication and marketing fields, Laetitia Bochud joined the scene of immersive & spatial technologies in 2017 with Virtual Switzerland, which she helped create and grow. The association fosters the development, integration, and technological transfer of Swiss XR. Besides building initiatives, getting involved in projects and productions, Laetitia is also a university guest lecturer, jury member, and public speaker. She works as a consultant, chairs the XR4Europe association and heads the IMPULSE Programme – the European XR Accelerator. Aside from this, she is a board member of the TPG / the Geneva public transportation company.